In today’s online environment, lawyers need both creativity and tenacity to help clients protect their brands. Clients tell me they appreciate my determination in devising innovative ways to combat infringement – often against infringers who hide behind a cloak of anonymity on the Internet and in remote countries around the world.
As Anti-Counterfeiting Team Leader, Kristina Montanaro Schrader crafts modern brand and content protection strategies for a wide range of multinational businesses. Counterfeiting cuts across virtually every product sector, and Kristina serves clients in various industries, including fashion and luxury goods, food and beverage, software, electronics, pharmaceuticals, consumer products, sports, music and entertainment. In addition to fighting counterfeit sales, Kristina also works to protect celebrity clients from reputational damage caused by online imposters, fake endorsements and other deceptive marketing scams.
Kristina takes a collaborative approach to IP enforcement and frequently draws from an extensive network of brand, law enforcement, and online platform contacts to resolve cases of infringement quickly and effectively. She has negotiated voluntary agreements and developed alliances with various intermediaries, including Alibaba Group and Taobao Marketplace, Amazon, DHgate and the major payment processors, to improve their responsiveness to rights-holder reports of online infringement. Kristina is particularly skilled at IP enforcement through the lens of payment processing, which utilizes a “follow-the-money” approach to attack infringers’ abilities to process payments for their illegal sales.
Kristina’s perspective in advising clients is informed by her own in-house experience. Kristina previously served as an executive at the International AntiCounterfeiting Coalition (IACC), a Washington, D.C.-based trade association devoted to combating product counterfeiting and copyright piracy. There, she executed strategic brand and content protection initiatives on behalf of hundreds of rights-holders and spearheaded collaborative efforts to address infringement on multi-seller platforms, including Taobao, Tmall, AliExpress, Etsy, Amazon, eBay and others. In this role, Kristina represented rights-holder interests before various international organizations and government bodies, such as EUIPO (formerly OHIM) and the U.S. White House. Prior to joining the IACC, Kristina also worked in-house at Gucci America and Dolce & Gabbana USA.
Kristina is a frequent speaker on issues related to IP enforcement, payment processing and the growing incidence of infringement on the dark web. She has directed public awareness campaigns for consumers and conducted training sessions for law enforcement, the financial industry and online marketplace personnel.
Presentations:
- USPTO Indo-Pacific Judicial Colloquium on Intellectual Property, Innovation, and Technology, Challenges for Rights Holders and Consumers in the Global and Online Environment, Panelist, July 25, 2023
- A Holistic Approach to Anti-Counterfeiting: Targeted IP Enforcement Throughout the Supply Chain, IPWatchdog Live 2022, September 13, 2022, Dallas, TX
- Challenges and Strategies for Protecting and Enforcing IP in the Digital Economy, Singapore Ministry of Foreign Affairs - US Department of State Programme, Panelist, Sept. 30, 2021
- A Brand New World, A-CAPP Center Conference Recording, December 10, 2020
- Workshop with CBP Centers of Excellence and Expertise, International Trademark Association (INTA) Annual Meeting, May 19, 2019, Nashville, TN
- Tackling Intellectual Property Rights Theft: Intellectual Property Enforcement: Administrative, Civil and Criminal,
- Nashville Bar Association IP Law Committee Program, May 17, 2019, Nashville, TN
- Project Stadia’s Sports Legislation Expert Working Group, INTERPOL Project Stadia, November 14, 2018, Doha, Qatar
- Canadian Update on Trademark Law for U.S. Practitioners, International Trademark Association (INTA) Roundtable hosted by Adams and Reese LLP, September 27, 2018, Nashville, TN
- Free Trade Zones: Commerce vs. Counterfeits, International Trademark Association (INTA) Workshop, March 21, 2017, New York, NY
- What is the Dark Web?, Center for Security Printing and Anti-Counterfeiting Technology (C-SPACT) Capstone Seminar, July 31, 2017
- Shining a Light on the Dark Web, Document Security Alliance, October 27, 2016, Washington, DC
- The Changing Nature of the Dark Web and Social Media, Imaging Supplies Coalition (ISC) International Conference on Fraud and Counterfeiting In the Imaging Supplies Industry, September 14, 2018, Las Vegas, NV
- Brand Protection on the Dark Web, Imaging Supplies Coalition (ISC) International Conference on Fraud and Counterfeiting In the Imaging Supplies Industry, September 19, 2016, Las Vegas, NV
“ Counterfeiters can be difficult to reach through standard litigation, so I look for more creative, tech-savvy strategies to fight infringement without resorting to litigation. ”
Education
Bar Admissions
Areas of Practice
Acknowledgements
- WTR 1000 (by World Trademark Review), 2023, 2024
- Managing IP’s Rising Stars, 2022-2024
Professional Affiliations & Memberships
- International Trademark Association
- Anticounterfeiting Committee
- Vice Chair, 2024-2025
- Anticounterfeiting Policy Global Project Team Leader, 2022-2023
- U.S. Subcommittee Chair, 2020-2021
- Publications Committee
- Anticounterfeiting Guide Editor, 2019-present
- Anticounterfeiting Committee
- Nashville Bar Association
Related Knowledge
News
Kristina’s additional experience includes:
- Advising clients on enforcement strategies in a variety of contexts, including social media, mobile apps, digital advertising, Chinese platforms, gTLDs, 3D printing and the dark web.
- Combating counterfeit merchandise for major recording artists, both in online and on-the-ground marketplaces.
- Addressing online imposters for entertainment and celebrity clients.
- Attacking counterfeit websites, cybersquatters and digital music piracy sites through non-litigation measures.
- Managing a gray market enforcement program for a major mobile phone and electronics brand.
- Advising multinational businesses on privacy and data protection compliance in the wake of the Court of Justice of the European Union’s decision invalidating the U.S.-EU Safe Harbor framework.
- Educating clients and others on intellectual property. She has directed public awareness campaigns for consumers and conducted training sessions for law enforcement and financial industry personnel. She is a frequent speaker on issues related to IP enforcement and payment processing.
- "Novo Nordisk's Uphill Battle in the Counterfeit Weight Loss Craze," interviewed by Life Sciences Intellectual Property Review, July 2024 (subscription required)
- "How Four Firms Manage Their Anti-Counterfeiting Practices," interviewed by ManagingIP, July 2024 (subscription required)
- "United States: How a Multi-Pronged Legislative Approach is Curbing the Online Trade in Fakes," published in World Trademark Review, June 2024
- "INTA Leads Collaborative Effort for Anticounterfeiting Enforcement Mechanisms and Best Practices," published in World Trademark Review, June 2024
- "United States: How a Multi-Pronged Legislative Approach is Curbing the Online Trade in Fakes," published in World Trademark Review, September 2023
- "What's Next Following the INFORM Consumers Act?" Adams and Reese Global IP Client Alert, February 2023
- "United States: Multi-Pronged Approach is Needed to Tackle Counterfeiters Online," published in World Trademark Review, April 2022
- "Procedures and Strategies for Anti-Counterfeiting: United States," published in World Trademark Review, May 2021
- "CBP Ruling on Small Consignments Set to Strengthen Anticounterfeiting Toolkit," Schrader quoted in World Trademark Review, August 2020
- "Flagship EU-U.S. Data Transfer Mechanism Struck Down in Historic Decision by EU Court of Justice," Adams and Reese Privacy, Cybersecurity, and Data Management Client Alert, July 2020
- "Amazon Takes New Stand Against Counterfeits, But Brands Want More," Schrader quoted in Managing IP, July 2020
- "Procedures and Strategies for Anti-Counterfeiting: United States," published in World Trademark Review, April 2020
- "Who Should Be Your Brand Protection Expert?" Schrader quoted in The Brand Protection Journal, Michigan State University, March 2020
- "Procedures and Strategies for Anti-Counterfeiting: United States," published in World Trademark Review, May 2019
- "Tackling Intellectual Property Rights Theft," Nashville Bar Association World IP Day, May 2019
- "Project Stadia’s Sports Legislation Expert Working Group," part of INTERPOL's Project Stadia, Doha, Qatar, November 2018
- "Canadian Update on Trademark Law for U.S. Practitioners," International Trademark Association Roundtable, September 2018
- "The Changing Nature of the Dark Web and Social Media," Imaging Supplies Coalition (ISC) International Conference on Fraud and Counterfeiting In the Imaging Supplies Industry, Las Vegas, September 2018
- "How to Avoid Losing Trademarks to the USPTO Audit Program," Adams and Reese Global IP Client Alert, February 2018
- "Caught in the Dark Web," IP Pro The Internet, December 2017
- "What is the Dark Web?" Center for Security Printing and Anti-Counterfeiting Technology (C-SPACT) Capstone Seminar, July 2017
- "Free Trade Zones: Commerce vs. Counterfeits," INTA Workshop, New York City, March 2017
- "Shining a Light on the Dark Web," Document Security Alliance, DC, October 2016
- "Brand Protection on the Dark Web," Imaging Supplies Coalition (ISC) International Conference on Fraud and Counterfeiting In the Imaging Supplies Industry, September 2016
- "Head of Anti-Fakes Group Closely Tied to Alibaba," Schrader quoted by the Associated Press, May 2016
- "Brands Voice Doubt After Alibaba Joins Group Fighting Fake Goods," Schrader quoted in Wall Street Journal, May 2016