Cotney Discusses Trademarks and Cybersecurity in Roofing Contractor Podcast

Watch the podcast on the Roofing Contractor website

Adams & Reese Partner and Construction Team Leader Trent Cotney was a special guest on a Roofing Contractor podcast, “Roofers Using Trademarks for Cybersecurity.” Roofing Contractor offers comprehensive coverage and news of the roofing industry across North America.

Cotney, along with RC editor-in-chief Art Aisner, explains the latest news around intellectual property and trademarks in roofing. The two also discuss the most recent news around the federal Corporate Transparency Act, with the focus narrowing to only affect foreign-owned entities, easing concerns for many roofing contractors.

In recent weeks, Roofing Contractor has reported on roofing contractors having their websites cloned and hijacked. IP is at risk in a rapidly developing marketplace, largely with the help of Artificial Intelligence. Cotney explains why trademarks are becoming increasingly important in today’s digital landscape when it comes to business, and how to protect your brand’s identity. 

The podcast also answers the following questions:

• Why should contractors consider federal trademark registration for company assets?
• How to enhance cybersecurity measures and use trademarks as a defense?
• What impact is AI having on legal considerations when it comes to intellectual property?

At Adams & Reese, Cotney is a leading member of one of the largest construction teams in the country with more than 90 attorneys licensed to practice construction law across more than 30 states. A Partner in the Adams & Reese Tampa office, Cotney represents construction and infrastructure clients, including GCs, subcontractors, suppliers, manufacturers, architects, engineers, roofers, developers, and other professionals. Cotney is a board-certified construction lawyer licensed in eight states and Washington, DC. Cotney is an EU arbitrator for construction-related disputes. He is also experienced in construction litigation and arbitration, including OSHA defense, lien law, bond law, bid protests, and construction document review and drafting. 

Cotney serves as general counsel for more than 10 trade associations and organizations, including the National Roofing Contractors Association, Florida Roofing & Sheet Metal Association, National Slate Association, Roofing Technology Think Tank, Western States Roofing Contractors Association and several other industry associations. Cotney has published more than 1,000 articles in 100 different local, regional, and national publications. Cotney recently published his fourth construction law book, Roofing Law: Contracts.